Six Cool Things to Do in Your Business This Summer

deckchairs-355596_640Summer for many businesses tend to be slower than normal due to kids being out of school and vacations.  There are things that we can do during our slower times to help our businesses. Here are 6 cool things that you can do in your business this summer.

 Make a list of your top prospects. Every small business owner in a business-to-business company, should have a list of their top customers and their top prospects that they keep handy. Ideally, the list should be visible all the time, taped on a desk or posted on a wall. It often takes some research and homework to identify prospects, and in the day-to-day rush of business, that can be hard. During the summer, do some research and uncover contacts who have the potential to become big customers before the end of the year.

 Develop your fall marketing plan. Summer won’t last forever, and you want to be ready to land some big customers as soon as people are back at their desks. The summer months are a great time to do some strategic planning. Clarify and narrow your target market and figure out the best ways to reach prospects. Come up with a marketing budget and marketing vehicles so you’re ready to go.

 Redo your own marketing materials. While you’re focused on marketing, summer is a great time to freshen up and modernize your own marketing materials. When was the last time you took a hard look at your business cards? Brochures? Do you still have a fax number but not your social media handles printed on your material?

 Update your operations.A slow summer is the perfect time to work on internal operations. Switch any soon-to-be-upgraded on premise software programs to cloud-based applications.

Tackle a project. We all have a wish list of projects we’d like to take care of someday. It may be creating a new prototype of a product. It might be clearing out old inventory, cleaning out a storage room, or getting some much needed training. Do the spring cleaning you didn’t have time to do in spring.

 Get a mobile website. This is your most important summer task. When you realize that two-thirds of all Americans access the Web from their smartphone — and about 40% use their phone as their preferred or only method of getting on the Web — your site must look good and work well when people view it on a mobile device. If customers can’t easily read your content and navigate your site on their phone, they may go somewhere else.

A HUGE Thank You to Emma Farmer of for this blog post. 

Who Are You and What Do You Need?

Who Are You?  The question is much more than a song from the late 70’s by the Rock and Roll band The Whoquestion-622164_1280

You are a solopreneur or a small business owner. You work out of your home or a small office. You have been in business 1-5 years and, thanks to all of your hard work, your business is really starting to take off.  You work by yourself or have a small staff.

During a normal day, you are out of the office providing services, networking, and building your business. You get back to your office and you still have bills to pay, customers to call, and invoices to crank out. You check your e-mail where you have 30 new ones plus those 100 that have been sitting in your Inbox for weeks…let’s be honest…months. You see on your calendar that you were supposed to post on your social media sites this week and you have no idea what to post or how to get images that are both engaging and legal to use. Everything you read from “expert marketers” say you have to blog…not only do you have to blog but you have to blog consistently. Who has time to think about and research content? You look at the clock, its 6:00 already and you still have hours of work. You move forward and spend the next hour or two completing a few things on your “To Do List”. You are tired and would really like to see your family and friends. You log off of your computer and as you are reaching for the light you see that box of receipts that you have not entered into your accounting system. Maybe tomorrow.

Does this sound like you? This is a normal day in the life of most small business owners that I meet. They just don’t have time to do everything that needs to be done! They love the focus of their business but really do not care for some of the necessities of running it. They need help but don’t want to hire staff nor have the room for them.

What do you need?

You need someone who has the skills and the time to take on administrative tasks, customer service, social media marketing, e-mail management, and more. You need someone who won’t take up office space or require furniture and equipment. You need someone who you only have to pay for the hours that they actually work. You need a trusted and reliable professional that can handle your needs in a confidential, efficient, and timely manner so you can focus on building your business. You need a Personal Assistant. You need me.

headshotAbout the Author: Sheri Miller is the Owner of Another You, LLC, a Business Concierge/Personal Assistant service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks. Think of her as your right hand while your left hand is growing your business.             937-416-2207