Six Cool Things to Do in Your Business This Summer

deckchairs-355596_640Summer for many businesses tend to be slower than normal due to kids being out of school and vacations.  There are things that we can do during our slower times to help our businesses. Here are 6 cool things that you can do in your business this summer.

 Make a list of your top prospects. Every small business owner in a business-to-business company, should have a list of their top customers and their top prospects that they keep handy. Ideally, the list should be visible all the time, taped on a desk or posted on a wall. It often takes some research and homework to identify prospects, and in the day-to-day rush of business, that can be hard. During the summer, do some research and uncover contacts who have the potential to become big customers before the end of the year.

 Develop your fall marketing plan. Summer won’t last forever, and you want to be ready to land some big customers as soon as people are back at their desks. The summer months are a great time to do some strategic planning. Clarify and narrow your target market and figure out the best ways to reach prospects. Come up with a marketing budget and marketing vehicles so you’re ready to go.

 Redo your own marketing materials. While you’re focused on marketing, summer is a great time to freshen up and modernize your own marketing materials. When was the last time you took a hard look at your business cards? Brochures? Do you still have a fax number but not your social media handles printed on your material?

 Update your operations.A slow summer is the perfect time to work on internal operations. Switch any soon-to-be-upgraded on premise software programs to cloud-based applications.

Tackle a project. We all have a wish list of projects we’d like to take care of someday. It may be creating a new prototype of a product. It might be clearing out old inventory, cleaning out a storage room, or getting some much needed training. Do the spring cleaning you didn’t have time to do in spring.

 Get a mobile website. This is your most important summer task. When you realize that two-thirds of all Americans access the Web from their smartphone — and about 40% use their phone as their preferred or only method of getting on the Web — your site must look good and work well when people view it on a mobile device. If customers can’t easily read your content and navigate your site on their phone, they may go somewhere else.

A HUGE Thank You to Emma Farmer of Cybertary.com for this blog post. 

What does your Priority List look like?

dandelion

While I was out digging up a few dandelions that had sneaked into my new spring  lawn, I noticed my neighbor’s grass.  From the road his lawn appears to be full and green but when you take a closer look you see that instead of grass, his lawn is mainly weeds. My neighbor has a wonderful home that is beautifully decorated and he is constantly working on it to keep it looking very nice.  His home is definitely on his priority list.

A priority is a thing that is regarded more important than another thing. Each of us has different items on our priority lists. What decides our priorities? How do our lists change with our life transitions? What does the list of a small business owner look like?

Good business planning must involve the setting of priorities. Priorities might include money (cash flow and expenses), customer service, networking and making sure your service or product is the best that you can provide. I wonder how many business owners have TIME on their priority list. Do we schedule FAMILY and FRIENDS on our list? Is ME time a priority?

Work–life balance is a concept including proper prioritizing between “work” (career and ambition) and “lifestyle” (health, pleasure, leisure, family and spiritual development. It is so important to both the health of your body and mind and the health of your relationships to have a balance between work and life. Where does work-life balance fit on your priority list?

As a small business owner when was the last time you studied your priority list?  Is your list conducive to a work-life balance?   Do you need to delegate tasks to someone else to free up time? What if you took most of your workday to do the tasks that excite you and that you are great at and then simply delegate the other stuff to someone else?  Outsourcing just 4 hours out of a 40-hour work week gains you a 10% increase in time that you could be spending on yourself, your family and your friends.

Steven Covey suggests that, “The key is not to prioritize what’s on your schedule but to schedule your priorities.”  My neighbor, Donnie, is a hard worker and a great neighbor; but one who has not scheduled his lawn on his priority list!

If you are a small business owner that has few hours a week of tasks that you would like to delegate, I would be happy to discuss how I could help you.

headshot  About the Author:  Sheri Miller is the Owner of Another You, LLC, a Personal and Business Concierge service in the Dayton, Ohio area. Sheri helps busy people. She provides support for both the individual and the small business owner. http://www.anotheryouerrands.com 937-416-2207