Small Business Owners are Wise to make a few New Year’s Resolutions.

new-year

It’s that time of year again; a time to look forward to the New Year and reflect on the changes we want or need to make in order for our business to grow. With that said, try to remember to strike that delicate balance between work and life.  For many small business owners, the two are so deeply intertwined that it’s hard to separate.

1. Plan your day. Every morning make a “To Do List” and keep it in front of you. Make sure it is reasonable and achievable. Many people are their most productive in the morning so add your toughest item(s) and the ones that you dread most to the top of your list. After you get these items completed your day will seem easier and you just might find yourself whipping through the rest of your tasks.

2. Put time for you on the calendar. While you are planning your day be sure to schedule some “You Time”. It is so important to take the time to recharge and refresh yourself; a healthy work-life balance demands time out. Get used to scheduling time regularly to “meet with yourself” and stick to that commitment. If you don’t invest in yourself, who will?

3. Make customer service a priority.  It’s a fact that customer service can make or break your relationship with current and future customers. Looking ahead to 2017, customer service should be a priority for every small business. A key resolution would be to look at ways that you can get closer, strengthen your relationship, and stay on your customer’s minds. Remember that keeping a customer takes less of our time than finding a new one.

4. Promote your business regularly and consistently.   Too often the task of promoting our small business slips to the bottom of our “To Do List”.  If you want to attract new customers, you have to make promotion a priority. Make a New Year’s resolution to hire a marketing expert or take the time to create a marketing plan on your own and follow through.

5. Grow your business through partners.   When you’re feeling stuck with your business and you don’t know which way to turn, look to partners. With each year, I believe more and more that partner relationships are a huge key in running a successful business. No matter how small in scale the partnership is, it can reap huge benefits for your (and their) business.   I find that meeting with my partners is enjoyable, helps clear my head, and can easily be part of my “You Time”.

6. Join a new business organization or networking group.   There’s nothing like talking to other business people for sparking new ideas and making contacts. Whether it’s a group specifically designed for networking or an industry organization dedicated to a particular type of business,  making the effort to be a part of a group will revitalize you and your business. Give yourself a break and take some time “out of the office” to meet with like-minded individuals to network.

7. Learn how to delegate and get more help. Your business may not be growing sufficiently because you are trying to do too much yourself. Examine your operation for routine tasks that take too much of your time or for the ones that you dread.  Decide to let someone else handle these tasks. Delegation is key to a healthy work-life balance.

8. Give something back to your community.  Make a New Year’s Resolution to find a cause that matters to you and give what you can; money, time, or both.  Not only does it feel good on a personal level, but doing good is just a smart business practice. Those that give get.

Building and maintaining a successful  business can be time consuming and difficult. Use these resolutions to help your small business grow and just as important remember to make time for yourself, family, and friends.

Happy New Year and may Your Business Prosper in 2017!

About the Author: Sheri Miller is the Owner of Another You, LLC, a Virtual/Personal Assistant service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks. Think of her as your right hand while your left hand is growing your business.

http://www.anotheryouerrands.com                      937-416-2207

AU Logo_v2

Advertisements

Focus on Your Strengths and Delegate Your Weaknesses.

dread

HOW TO USE A PERSONAL/VIRTUAL ASSISTANT

Imagine having your own personal assistant without the requirements of hiring full time staff, worrying about payroll, or scheduling.  This dream can be your reality!  There are numerous ways that a personal assistant can help organize your busy life.

 Administrative Duties:  Let’s face it, these are necessary but take time away from your passion.  Schedule meetings and appointments, return customer calls, process mailings and newsletters, data entry, e-mail and vendor management…

 Bookkeeping:  Keep the IRS off your back with routine bookkeeping, receipt management, accounts payable, account receivables…

 Courier:  Need a signature?  Pick-up and Delivery of documents, packages, office supplies, gifts, flowers…

 Compliance:  It’s hard to keep up with all the changes.  HIPAA training, compliance plans, regulations…

 Organization:  The average person spends 55 minutes each day looking for things they cannot find.  Office workspace, desk top, paperwork, systems, business cards, mobile desk…

 Research:  Necessary but takes a lot of time.  Internet research for content, blogs, competition research, large ticket purchases, vendor pricing and services…

 Travel:  For that business trip, long weekend or vacation that you have worked so hard for!    Itineraries, airfare, hotel, rental car, destination information…

About the Author: Sheri Miller is the Owner of Another You, LLC, a Business Concierge/Personal Assistant service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks. Think of her as your right hand while your left hand is growing your business. http://www.anotheryouerrands.com 937-416-2207

AU Logo_v2

Six Cool Things to Do in Your Business This Summer

deckchairs-355596_640Summer for many businesses tend to be slower than normal due to kids being out of school and vacations.  There are things that we can do during our slower times to help our businesses. Here are 6 cool things that you can do in your business this summer.

 Make a list of your top prospects. Every small business owner in a business-to-business company, should have a list of their top customers and their top prospects that they keep handy. Ideally, the list should be visible all the time, taped on a desk or posted on a wall. It often takes some research and homework to identify prospects, and in the day-to-day rush of business, that can be hard. During the summer, do some research and uncover contacts who have the potential to become big customers before the end of the year.

 Develop your fall marketing plan. Summer won’t last forever, and you want to be ready to land some big customers as soon as people are back at their desks. The summer months are a great time to do some strategic planning. Clarify and narrow your target market and figure out the best ways to reach prospects. Come up with a marketing budget and marketing vehicles so you’re ready to go.

 Redo your own marketing materials. While you’re focused on marketing, summer is a great time to freshen up and modernize your own marketing materials. When was the last time you took a hard look at your business cards? Brochures? Do you still have a fax number but not your social media handles printed on your material?

 Update your operations.A slow summer is the perfect time to work on internal operations. Switch any soon-to-be-upgraded on premise software programs to cloud-based applications.

Tackle a project. We all have a wish list of projects we’d like to take care of someday. It may be creating a new prototype of a product. It might be clearing out old inventory, cleaning out a storage room, or getting some much needed training. Do the spring cleaning you didn’t have time to do in spring.

 Get a mobile website. This is your most important summer task. When you realize that two-thirds of all Americans access the Web from their smartphone — and about 40% use their phone as their preferred or only method of getting on the Web — your site must look good and work well when people view it on a mobile device. If customers can’t easily read your content and navigate your site on their phone, they may go somewhere else.

A HUGE Thank You to Emma Farmer of Cybertary.com for this blog post.