On to the Fun…Your Logo!

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You’ve made the decision to start your own business, identified your skill set, and picked out the perfect name.  Now let’s have some fun by designing your logo and choosing your brand color(s).

Chances are there are some company logos that you are naturally drawn to.  Think about them.  What is it that you like about them?  What about the logo do you find is easily recalled?  A good logo design will draw clients to your business.  Stop and take the time you need to design your logo.  It will represent your business and should signify what your business does.

Think Simple:  Some of the best company logos are made from simple shapes, symbols, and/or fonts.  Play around with different ideas that naturally pop into your mind.  Remember that your logo needs to be recognizable.  Choose either basic shapes or letters as opposed to showy or complicated graphics.

Be Original:  What does your company do?  What is the name of your business?  What makes your business different from the rest?   For example, the name of my Virtual Assistant business is Another You.  I took a play on the word “YOU” and chose to work with the letter “U”.  And because my business name is “ANOTHER” You, I decided to use 2 U shapes.  001   Simple and it reflects my business name.  Be sure that your logo is original and don’t use Clip Art.  Stay away from trendy designs because a good logo should last 10 years or more without redesign.

Choose the Right Color:  The color of your brand and logo should help voice your message.  Color influences emotion.  Red symbolizes vitality; it is often chosen my males and extroverts.  The cool color of blue signals peace as in the sky or the ocean.  Green represents life or nature and tends to be favored by well-balanced people.  You will want to pick a color that sends the message that you want to get across about your brand and your business.

After I decided upon the symbols and color that I wanted for my new business, I enlisted the help of a friend that had a design program to put my ideas in print.  Personally, I feel that it is worth the small investment to have your logo designed (using your ideas) with help from a professional.  If you already know what you want, you can take your ideas to small company like Micro Marketing (ask for Allie) and get a few options for around $100.00.  Such a small price to pay for a professional looking logo that can last you upwards to 10 years.

About the Author:  Sheri Miller is the Owner of Another You, LLC, a Virtual Assistant service in the Dayton, Ohio area.  Sheri helps small business owners save time, money and frustration by taking care of their day-to-day administrative tasks.  Think of her as your right hand while your left hand is growing your business.    www.anotheryouerrands.com  937-416-2207

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