The Art of Customer Appreciation


The truth is that your business would be nothing without your clients. March 19th is Client’s Day and it is the perfect day for you to start to do something nice for your clients.  Showing appreciation is important, yet not all of us practice that consistently with our customers. Don’t worry, it doesn’t have to be anything big. Keep it simple. It’s amazing how little it takes to set yourself apart from your competition. Your budget and the number of customers you have will determine the type of gestures you decide upon. But keep in mind, a sign of appreciation to those who keep you in business is a marketing strategy that is worth the price.

Finding creative ways to show your customers you really appreciate them is a smart investment in your business. Showing appreciation to your customers encourages repeat business. Our greatest loss is the customer that disappears quietly; the one that no longer feels valued or important.

Pick Up the Phone: You could simply call them to let them know you appreciate doing business with them. This kind of personal touch is sure to be remembered for a long time.

Write a Note: Go old school and hand-write a note to thank your customers. It’s surprising how rare this is. Can you remember the last time you received a handwritten note from someone?

Send Cards on Unique Holidays: Of course, send a holiday or birthday card to your clients if you wish. But add the extra “Wow Factor” by sending cards to a customer on a unique holidays (like Client’s Day) or a customer’s anniversary with your company.

Send a Gift: Recognize special events in your client’s lives by sending a small gift. The event could be a birthday, promotion, a new addition to the family or a new home. Send a treat like cookies, brownies or candy.  Be sure to consider your customer; if they are into fitness send something a bit healthier. The thoughtful timing of your gift speaks volumes and will not be soon be forgotten.

Gift Baskets: Surprise your best customers with a gift basket. Include a personalized thank-you note from your business. The contents can include anything from chocolate, fruit, coffee, wine, breakfast foods, BBQ items, to almost any gift.

Being busy is often cited as a reason that we do not work on our Art of Customer Appreciation. This is an area to focus some time and resources on. Ask yourself, “What is more important to my business than my customers?”  A little goes a long way. Small tokens of appreciation and unexpected “Thank You’s” get you remembered. Make it a habit to thank your clients on a regular and unexpected basis.

headshot2  About the Author: Sheri Miller is the Owner of Another You, LLC, a Personal/Virtual Assistant service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks.
Think of her as your right hand while your left hand is growing your business.              937-416-2207