Six Cool Things to Do in Your Business This Summer

deckchairs-355596_640Summer for many businesses tend to be slower than normal due to kids being out of school and vacations.  There are things that we can do during our slower times to help our businesses. Here are 6 cool things that you can do in your business this summer.

 Make a list of your top prospects. Every small business owner in a business-to-business company, should have a list of their top customers and their top prospects that they keep handy. Ideally, the list should be visible all the time, taped on a desk or posted on a wall. It often takes some research and homework to identify prospects, and in the day-to-day rush of business, that can be hard. During the summer, do some research and uncover contacts who have the potential to become big customers before the end of the year.

 Develop your fall marketing plan. Summer won’t last forever, and you want to be ready to land some big customers as soon as people are back at their desks. The summer months are a great time to do some strategic planning. Clarify and narrow your target market and figure out the best ways to reach prospects. Come up with a marketing budget and marketing vehicles so you’re ready to go.

 Redo your own marketing materials. While you’re focused on marketing, summer is a great time to freshen up and modernize your own marketing materials. When was the last time you took a hard look at your business cards? Brochures? Do you still have a fax number but not your social media handles printed on your material?

 Update your operations.A slow summer is the perfect time to work on internal operations. Switch any soon-to-be-upgraded on premise software programs to cloud-based applications.

Tackle a project. We all have a wish list of projects we’d like to take care of someday. It may be creating a new prototype of a product. It might be clearing out old inventory, cleaning out a storage room, or getting some much needed training. Do the spring cleaning you didn’t have time to do in spring.

 Get a mobile website. This is your most important summer task. When you realize that two-thirds of all Americans access the Web from their smartphone — and about 40% use their phone as their preferred or only method of getting on the Web — your site must look good and work well when people view it on a mobile device. If customers can’t easily read your content and navigate your site on their phone, they may go somewhere else.

A HUGE Thank You to Emma Farmer of Cybertary.com for this blog post. 

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Lawn and Flower Garden: July in Ohio

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July is normally hot, dry, and humid here in Ohio. There is not much to do in your lawn/flower gardens now that summer is here.

It is a good time to have your mower blade sharpened again. Grass will begin to get stressed by now so do not aerate or fertilize your lawn this month.  You should set your mower at 3 inches and make sure that you water your lawn deeply; soak down 6-8 inches every 10-14 days.

Be sure to give your perennials (flowers that return each year) a good soak every 7-10 days (1-2 inches). There is not much else to do with your flowers in July other than keep them watered and weeded. Be sure to deadhead to encourage new blooms. Continue to pinch Mums back this month.

Japanese beetles appear in July. Pick them off your roses, shrubs and other plants and destroy them in a jar of soapy water. Remove any bagworms, caterpillars, and other pests from your shrubs and trees.

Watch out for poison ivy and oak this month. Remember “Leaves of 3–Let it Be”. Paint the stems and lower foliage with Roundup which will kill the roots.

After your Clematis blooms in June you can cut back the stems 1/2 way in July to stimulate a possible repeat bloom later in the summer.  Mine never re-bloom but I have read where some do!l!

Since there is not a lot to do in your yard this month, enjoy our summer and take some time to visit the pool, have cookouts with family and friends, and take long naps under your favorite shade tree.

headshotAbout the Author: Sheri Miller is the Owner of Another You, LLC, a Business Concierge/Personal Assistant service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks. Think of her as your right hand while your left hand is growing your business. http://www.anotheryouerrands.com 937-416-2207