What Are You Willing to Give Up?

ZVJ6OumLI run my work days by a schedule. Everything that I need to do is on my Google Calendar.  In my line of work, working with multiple small business owners, this is a must.

I am happy to say that MOST things that I have scheduled are completed each day and deleted from my calendar.  There are some days, where I cannot get to everything on my list.   I start with my highest priority:  1) client work 2) volunteer obligations 3) my business.  Some days lessor priorities do not get done and they are moved to the next available day.  This brings me to this Blog Post.

“Write and Publish Blog Post” was originally scheduled on my calendar for 4/15. Well today is 04/27 and I am just now getting around to starting it. Obviously, it has been moved multiple times on my calendar.  Priorities got in the way.

 How do we get everything done that needs to be done?

What can we put off or even give up?

What can we delegate?

Every small business owner that I know has this same problem; too many tasks and not enough time. As I grow my business and gain more clients I have found it necessary to give up some of the scheduled things on my calendar:

1) I network more strategically.  Networking has been a HUGE part of building my business. In fact, it worked so well that many days I can’t find the time to network!  I still want to stay in front of the contacts that I have made and still like to meet new people. But it has become necessary to me to cut back on meetings and decide which groups are really worth my investment of time.

2) I have also tried to schedule more telephone meetings than actually meeting at an office or neutral location. The drive time alone is a huge time saver and I find that people are more focused during telephone conversations; maybe because they are just as busy as I am!  Of course, I do meet with all my prospects and referral partners face to face if they wish.

3) I believe that Social Media is important-more for some industries/companies than others. I have cut back on the amount of posts that I schedule per week. To date, my clients have come from strategic networking and word of mouth.  I want to stay in front of my contacts and remind people what I can do for them so I continue to have a presence on a few social media venues (only the ones that reach my target market).  Cutting back on the times that I post per week has allowed me more time for my clients.

Try stepping back and looking at your calendar to see what things you may be able to remove to make more time. For me, I actually recorded, how I was using my time. This made it very clear to me what needed to go or be reduced.   For my clients, it was a matter of hiring someone to help with all the things that were on their calendar.  I would love to hear about some of the changes that you have made to allow yourself more time to run your business.  What have you given up?

About the Author: Sheri Miller is the Owner of Another You, LLC, a Business Concierge/Personal Assistant service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks. Think of her as your right hand while your left hand is growing your business. http://www.anotheryouerrands.com 937-416-2207

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