Timing really is everything. You cannot sell something to people when they don’t want it; rather your product or service must fulfill an unconscious longing within them. Not everyone is looking for or needs your services. Something has to make them want your product.
Like many things in life, obtaining a new business client can be a matter of timing. When they finally figure out that they need your service and have time to process that they need your service, the timing will be right…for the both of you.
Unfortunately, our timing is not always the same as our client’s timing. I met a lady at a networking event the fall of one year and she did not contact me until the following summer. She had been to a seminar where the speaker discussed how much help it was to her business to hire a Personal Assistant. My future client emailed me right then and there during the seminar. The time was finally right… for her.
Last January, I made an appointment with the leasing manager of a local prominent apartment complex. It was bitterly cold and icy on the day of the appointment and I slipped all the way from the parking lot to the leasing office. I remember wondering if it was worth my time and trouble. The leasing manager agreed to place my business cards in the lobby and to include them in the New Tenant Packages. Nine months later, I received a call from one of the tenants. He has a small Property Management company and is overwhelmed with trying to run the company and hold down his full-time job. After a short telephone call, we scheduled a time to meet to discuss how I could help him. He told me that he saw my card months ago and hung onto it. The timing was finally right…for him.
We work hard to build our business. We market, network, build relationships; we spend a lot of time working on our business and building our brand. As small business owners, especially newer small business owners, it’s easy to become disheartened if it seems that our hard work is not paying off. When this happens to you, remember that your timing is not always the same as your client’s timing. Continue to work hard and they will come to you…when the time is right for them.
About the Author: Sheri Miller is the Owner of Another You, LLC, a Business Concierge service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks. Think of her as your right hand while your left hand is growing your business.