In 1996, First Lady Hillary Rodham Clinton published the book, It Takes a Village: And Other Lessons Children Teach Us. The focus of the book was on the impact individuals and groups outside the family have on a child’s well-being. The book’s title is attributed to an African proverb: “It takes a village to raise a child.”
Recently, I met with a woman who, after retirement, started her own consulting and coaching business. She thought she would start a business doing what she loved and also have time to enjoy retirement with her husband. So she hung out her shingle and before she knew it her small business flourished and she got busy; too busy, in fact, to do it all herself. Her business had turned into a wonderful success but she was working more than she wanted. She was not spending the time she had envisioned on herself, her husband, family and friends. She loved the work but understood that something had to be done. Being the well-rounded woman that she is, she was not afraid to admit that she needed help. She began outsourcing some of her work. She delegated scheduling, calendar management, social media marketing and was now discussing the delegation of other business matters to me. During our conversation, she mentioned that, “It takes a village to run a business.”
Outsourcing is a term borrowed from the corporate world that refers to contracting out a business process to a third-party. Applied to small business, outsourcing is about taking things that we need to do to run our business and having someone else do it. Outsourcing just 4 hours out of your 40-hour work week gains you a 10% increase in time that you could be spending with clients, friends and family. The average “working” person according to Dr. Wetmore of the Productivity Institute, spends less than 2 minutes a day in truly meaningful conversation with their spouse or loved one. Think about how you would improve your life, relationships and business with an additional 4 hours a week.
So, how do you know when to outsource something? Ask yourself these 3 questions:
- Am I doing this task “after hours” or not at all?
- Am I procrastinating on this task?
- Do I dread starting this task?
If you answered yes to any of these questions, it’s time to outsource some of your tasks.
Don’t be afraid to ask for help. It’s not a sign of weakness, but rather that of being proactive. Asking for help is not a sign of failure, but yet a sign of success. Any of us who have done it or know someone who has, understands that it takes a village to run a business. By handing off tasks that don’t require your time, energy and unique skills, you will be able to focus more on both your business and relationship growth.
About the Author: Sheri Miller is the Owner of Another You, LLC, a Business Concierge/Personal Assistant service in the Dayton, Ohio area. Sheri helps small business owners save time and money by taking care of their day-to-day administrative tasks. Think of her as your right hand while your left hand is growing your business. www.anotheryouerrands.com 937-416-2207